Fifa president Gianni Infantino's track record with women's football remains problematic. Three years ago, he delivered a patronizing speech in Sydney ahead of the Women's World Cup final, telling female players to "pick the right battles" and claim their power. The remarks drew frustration from senior figures in the women's game and underscored his dismissive approach to the sport's development.
Infantino's controversial moments have multiplied since his re-election in March 2023, making even his Sydney speech seem relatively minor by comparison. Women's football stands to benefit from reform initiatives that boycott threats against upcoming tournaments could compel. The sport needs substantial changes that only sustained pressure on Fifa's leadership can deliver.
Strategic action by players and federations has the potential to open doors within Fifa's upper ranks. Coordinated efforts to demand meaningful reforms remain an effective tool for advancing women's football's interests at the highest levels.
